FAQ
Why not just ask people face-to-face?
Ask yourself this: Are there things YOU know that you would share with people you love IF you thought they would reliably hear them well? If you knew how to say them? If there's anything you haven't shared that you wish you had or could, then this question answers itself.
People often prioritize politeness over honesty to avoid conflict or awkwardness. Anonymity removes this pressure. By guaranteeing that specific words won't be attributed to them, we create the psychological space needed to share hard truths that actually help you grow, rather than polite reassurances that keep you stuck.
What's at stake: Vast stores of human insight go unshared and eventually to the grave. Insights that could improve decisions, deepen relationships and help people flourish. We're building a bridge to capture what otherwise remains forever silent.
When direct conversation is better: This tool isn't meant to replace all direct communication. Use it when structural barriers (power dynamics, distance, lack of context) prevent honest sharing. Use direct conversation when the relationship and context already support it. Both have their place.
Privacy & Data Security
How is anonymity actually protected?
We don't log who creates what response. When you submit feedback, our system processes it without recording your identity. The recipient receives insights, not a list of who said what.
Who can see my responses?
Only our system — briefly, to generate the recipient's report. Your responses are encrypted at rest and never shared individually. The recipient sees a combined report with themes and insights, not a list of individual answers.
What happens to the data after? Is it stored? Sold? Used to train AI?
Feedback is encrypted at rest and retained only to generate the recipient's report. We never sell your data and never use it to train AI models.
Can responses be traced back to me technically?
No. We've architected the system specifically to make attribution technically impossible. We don't log IP addresses with responses and don't retain any linking data between a response and its author. Even if compelled by law, we couldn't tell you who wrote what because we genuinely don't know.
How AI Filtering Works
What exactly does “filtered for constructive feedback” mean?
Our operating principle: We operate on the maxim of “Truth in Love.” Our AI acts as a compassionate filter, reviewing all feedback and neutralizing anything inconsistent with this spirit, scrubbing out cruelty while preserving the core insight. You receive the truth you need to hear, without the toxicity you don't.
Our standard: Perfection isn't the goal. Better than the alternatives without making our users' lives worse is. We're not trying to create a sanitized fantasy where everyone loves you. We're trying to ensure hard truths reach you in a form you can actually use.
What we filter out: Content that's clearly abusive, manipulative, vindictive or vicious. If someone is using this tool to hurt you rather than help you, that doesn't get through.
What we preserve and reshape: The signal beneath the heat. Someone might write feedback that's true but wrapped in frustration, awkward phrasing or emotional intensity. We extract the core insight and rearticulate it in an emotionally receivable way. The truth stays. The noise goes.
You still decide: We make feedback palatable, not mandatory. You're free to accept, reject or sit with what you learn. Our job is simply to ensure it reaches you in a form that doesn't trigger pure defensiveness. What you do with it remains entirely yours.
The alternative: Without filtering, one of two things happens: either people share raw, unprocessed thoughts that trigger defensiveness and damage relationships, or they don't share at all because they can't figure out how to say it right. We're creating a third option.
Business Model & Trust
How do you make money?
Our principle: We will only generate revenue in ways that align with user wellbeing. We have a simple test: does our business model incentivize us to do things that make the experience or life of our customers worse? If yes, we won't do it. We believe the pressure to exploit misaligned incentives is too great to resist over time, so we're designing those temptations out from the start.
What models are you exploring?
Only transparent and aligned business models. This likely means:
- Direct payment for value received (premium features, advanced reports)
- Optional services that genuinely enhance the experience
- Never advertising, never selling data, never dark patterns
Why does this matter?
Most “free” products make money by extracting value from you (your attention, your data, your behavior). That creates structural pressure to manipulate you. We're committed to a model where our success depends on you genuinely benefiting from the product, not on exploiting your psychology.
Current status: Right now, we're focused on building something genuinely valuable. Once we've proven this helps people, we'll implement a business model that keeps our incentives aligned with yours. You'll know exactly what you're paying for and why.
Practical Mechanics
How many responses do I need before getting a report?
Three. This is the threshold where insights begin clustering into discernible patterns AND where individual attribution becomes genuinely difficult. With fewer responses, patterns are unclear and anonymity is fragile. With three or more, you get both meaningful signal and real protection for respondents.
How long does the process take?
As long as it takes your people to respond. Once you send the request, the timeline is in their hands. Most people complete feedback within a few days if the questions resonate and they trust the process. You'll receive your report as soon as we have the minimum three responses.
Can I do this multiple times?
Absolutely. In fact, we encourage it. Use this for different contexts (leadership feedback, relationship check-ins, career decisions) or revisit the same area over time to track growth. Each round is independent, and repetition often yields deeper insights as people see you're actually receptive.
What kinds of questions work best?
Honest questions that seek growth. The most powerful prompts are specific, open-ended and genuinely curious. Not “Am I doing okay?” but “What's one thing I do that undermines my own goals?” Not “Do people like me?” but “What do I not see about how I show up in meetings?” We'll help you craft questions that invite the kind of insight you actually need.